Manila International Auto Show 2026

The drive towards mobility starts now! Following the successful celebration of its 20th anniversary, Worldbex Services International (WSI), the organizer of the Manila International Auto Show 2026 (MIAS), proudly announces the return of MIAS this coming April 9 to 12, 2026, at the World Trade Center Metro Manila, from 10 AM to 9 PM. Once again, the country’s premier automotive event will take center stage, bringing together leading automotive brands and placing innovation, performance, and mobility in the spotlight.
For over two decades, MIAS has continuously showcased the best of the automotive industry, underscoring its vital role in shaping modern society. Central to this progress is the industry’s unwavering commitment to mobility, constantly pushing boundaries through innovation, technology, and design. With the 2026 theme being “Powering Mobility”, MIAS honors this forward driven movement by celebrating the advancements that continue to propel the industry into the future.
Manila International Auto Show 2026
Recognized as the leading automotive event in the Philippines, MIAS marked a milestone during its 20th anniversary in 2025, attracting over 170,900 visitors. The event featured more than 145 exhibitors across 33,000 sqm of exhibit space and showcased over 310 cars, trucks, and motorcycles throughout the weekend. Building on this momentum, WSI aims to elevate the MIAS experience in 2026 by delivering a larger platform, bolder showcases, and even more memorable moments for both industry stakeholders and automotive enthusiasts.
The main highlight of MIAS 2026 is the Mobility Marathon, a dynamic series of vehicle launches where participating brands will unveil their latest models and technological innovations to the public for the first time. Visitors will also have the opportunity to experience these vehicles firsthand at the Test Drive Avenue. Additional attractions include the Truck Zone, featuring trucks of all sizes; the Die-Cast Car Collection, showcasing rare and distinctive collectible die-cast models; and the Car Club Display, where passionate automotive communities from across the Philippines present their prized vehicles.
A Showcase of the Future of Mobility
MIAS 2026 is expected to feature a diverse mix of passenger vehicles, SUVs, electric vehicles (EVs), hybrids, motorcycles, and commercial vehicles. As electrification gains momentum across the region, visitors can look forward to a strong focus on EV technology, charging infrastructure, and sustainable mobility solutions.
Leading automotive brands typically use MIAS as a launchpad for new models and regional debuts, offering attendees an exclusive first look at upcoming vehicles before they hit the market. Concept cars and advanced driver-assistance technologies are also expected to take centre stage, highlighting how mobility in the Philippines is evolving.
More Than Just an Auto Show
What sets the Manila International Auto Show apart is its immersive experience. Beyond vehicle displays, MIAS 2026 is expected to include:
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Interactive brand activations and test drives
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Car modification and tuning showcases
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Motorsport and performance vehicle displays
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Automotive accessories and aftermarket solutions
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Industry talks and technology presentations
Car enthusiasts, families, and first-time buyers alike will find something to enjoy, making MIAS a well-rounded lifestyle and automotive event rather than a trade show alone.
Opportunities for Industry Players
For exhibitors, MIAS 2026 offers direct access to one of Southeast Asia’s fastest-growing automotive markets. The show provides valuable exposure to buyers, dealers, distributors, fleet operators, and media, making it an important date on the regional automotive calendar.
Automotive startups, EV solution providers, and technology companies are also expected to gain increased visibility, reflecting the industry’s shift toward innovation, sustainability, and digitalisation.
Why Attend Manila International Auto Show 2026?
Whether you’re an automotive professional, a technology enthusiast, or simply passionate about cars, MIAS 2026 offers a comprehensive look at where the industry is headed. From cutting-edge electric vehicles to high-performance builds and everyday mobility solutions, the event captures the full spectrum of modern automotive culture in the Philippines.
As anticipation builds, the Manila International Auto Show 2026 is shaping up to be a must-visit event for anyone looking to experience the future of mobility in Southeast Asia.
To further energize the event, MIAS will once again host signature competitions such as the MIAS Petron Custom and Classic Car Competition, in partnership with Petron, celebrating outstanding classic and customized vehicles across various categories. The event will also feature Ms. MIAS, a pageant highlighting representatives from participating automotive brands to showcase their beauty and grace.
With innovation, mobility, and passion at its core, the Manila International Auto Show 2026 is set to drive the automotive industry forward—bringing the future of mobility closer to the public than ever before. MIAS 2026 is happening from April 9 to 12, 2026, at the World Trade Center Metro Manila. You can get your tickets now at https://manilaautoshow.com/
MIAS 2026 is an event organized by Worldbex Services International, and is for the benefit of the ABS-CBN Foundation Inc.
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