BMW Electric
BMW’s electrified vehicles are making an essential contribution to driving down fleet emissions and thus to meeting their ambitious strategic decarbonisation targets right across the value chain. For this reason, they are systematically continuing to electrify their model range as a vital ingredient of their product strategy.
The BMW Group has a long standing history already when it comes to the transformation towards electric mobility.
The overall strategy is characterized by:
- Early entry into the electric car market in 2013.
- Over-fulfillment of CO2 emission regulations.
- Customers have the choice of various levels of electrification, accordingly to their personal preferences.
- Profitability.
With this approach the BMW Group has achieved a leading position in the global electric car markets. By 2030, around half of BMW Group vehicle sales will be fully electric.
BMW Electric Models
Apart from the established all-electric BMW i3, MINI Cooper SE and BMW iX3 models already available, two key innovation drivers were added during the year under report – the BMW iX6 and the BMW i4. Over the next two years, the all-electric versions of the BMW 7 Series, the BMW X1, the high-volume 5 Series and the MINI Countryman are set to follow, as will the all-electric Rolls-Royce Spectre.
THE JOY OF ELECTRIC DRIVING
Experience an entirely new sensation of sheer driving pleasure. After all, nothing compares with the feeling of gliding almost silently through urban or rural traffic, the instant response of the electric engine and unique acceleration from stand-still. And all of this is free of exhaust fumes and local emissions.
- Completely new, emotionally charged driving experience
- Smooth acceleration from a standing start
- Electrifying dynamics with a relaxed driving sensation – gliding almost silently
- Emission-free sheer driving pleasure
- Optimal everyday utility due to high ranges
- Long journeys become even more convenient – thanks to the constant growth in charging infrastructure
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