The Proton e.MAS 7 is a significant milestone as PROTON’s first fully electric vehicle (EV), combining cutting-edge technology with a sleek design. Offered in two variants—Prime and Premium—it comes in five distinct colors: Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, and Lithium White. These hues are chosen to enhance the SUV’s stylish and modern silhouette.
With the tagline “Intelligence that Electrifies,” the Proton e.MAS 7 is built on the Global Modular Architecture (GMA) platform and features the world-class 12-in-1 intelligent electric propulsion system. Its innovative Cell-to-Body (CTB) battery architecture and Aegis Short-Blade Battery—a new generation of lithium iron phosphate (LFP) batteries—set benchmarks for safety, efficiency, and performance.
This C-segment electric SUV is equipped with Level 2 Advanced Driver Assistance Systems (L2-ADAS), a 360-degree view camera, and has achieved a 5-star ASEAN NCAP safety rating, making it a compelling choice for EV enthusiasts seeking a blend of intelligence, safety, and style.
Check out Proton’s e.MAS 7 launch promotions here.
The all-new Proton e.MAS 7 comes with both Prime and Premium variants, which will be available in five colours—Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose and Lithium White. The selected tones complement the stylish design language and help to accentuate the silhouette of the Proton e.MAS 7.
The 12-in-1 electric drive unit produces 160kW and 320Nm of torque, accelerating the e.MAS 7 from 0 to 100km/h in 6.9 seconds while braking distance from 100km/h to a complete halt is achieved in just 35 metres. The Prime version features a 49.52kWh with a WLTP range of 345km, while the Premium variant offers a 60.22kWh battery, extending the range to 410km. Both variants support DC fast charging that allows for a 30 to 80% charge in approximately 20 minutes, recovering up to 135km of range in just 10 minutes of charging.
With a tagline of ‘Intelligence that Electrifies’, PROTON’s very first EV is equipped with the latest technologies. Built on the Global Modular Architecture (GMA) platform and powered by the world’s leading 12-in-1 intelligent electric propulsion system, it features the innovative Cell-to-Body (CTB) battery architecture. Notably, it also introduces the advanced Aegis Short-Blade Battery, a new generation of lithium iron phosphate (LFP) Battery, setting new benchmarks in safety, efficiency, and performance for electric vehicles.The C-segment electric SUV features L2-ADAS (Level 2 Advanced Driver Assistance System) and 360 Degree View Camera, earning a 5-Star ASEAN NCAP rating.
Inside the cabin, drivers’ experience is elevated while cruising with its ultra comfortable ventilated car seats and ample legroom with 33 storage compartments. Paired with 16-speaker Flyme Sound with WANOS System and best-in-class 256-colour Ambient Lighting, the 15.4-inch, 2.5K resolution touchscreen Display Head Unit features an integrated charging map that helps to locate over 1,700 charging points, with coverage expanding by more than 85% across Malaysia. This expansion is made possible through collaborations with leading Malaysian charge point operators (CPOs), including Gentari, JomCharge, chargEV, and DC Handal, Carput Zap and ChargeSini.
Moving forward, we plan to export this latest model starting with Singapore, Trinidad & Tobago, Mauritius and Nepal next year, helping us to solidify our position in the international market and strengthen our commitment to providing eco-friendly, accessible mobility solutions globally
“From being the best-selling SUV brand in Malaysia, PRO-NET aims to replicate this success with Proton e.MAS in the EV segment. We know this is a very competitive segment, but we are fully confident in our offering and our goal is to continue innovating and enabling Malaysians from all walks of life to make that shift to sustainable mobility. Moving forward, we plan to export this latest model starting with Singapore, Trinidad & Tobago, Mauritius and Nepal next year, helping us to solidify our position in the international market and strengthen our commitment to providing eco-friendly, accessible mobility solutions globally,” said Zhang Qiang, Chief Executive Officer of PRO-NET.
Six Power Packs with Special Launch Price For First 3,000 Customers
To celebrate the launch of Proton e.MAS 7, buyers will receive a comprehensive package of benefits, for a limited time, worth up to RM8,000 for an electrifying ownership experience. The Launch Power Packs are stated as follows:
Power Home
- Complimentary 7kW Home Charger worth RM 1,500
Power Plus
- Complimentary V2L Adaptor worth RM 500
Power Online
- 5-Years Unlimited Internet Data worth RM 1,800
Power Thru
- 6-year Unlimited Mileage Vehicle Warranty
- 8-Year / 160,000km High Voltage Battery and Component Warranty
Power Financing
- 98% Interest Rate from Proton Commerce Up to RM3,000
Power Exchange
- Exclusive Proton Owner Trade-In Rebate Worth RM1,200
The On-The-Road Price (without insurance) of the Proton e.MAS 7 Prime and Premium are as follows:
| Variant | Peninsular Malaysia | East Malaysia |
| e.MAS 7 Prime | RM 109,800 | RM 112,800 |
| e.MAS 7 Premium | RM 123,800 | RM 126,800 |
Special Launch Offer for First 3,000 Customers with RM 4,000 rebate, On-The-Road Price (without insurance) of the Proton e.MAS 7 Prime and Premium are as follows:
| Variant | Peninsular Malaysia | East Malaysia |
| e.MAS 7 Prime | RM 105,800 | RM 108,800 |
| e.MAS 7 Premium | RM 119,800 | RM 122,800 |
PRO-NET has to-date appointed 37 dealers nationwide and 30 of them will be fully operational by end of 2024. For those who would like to learn more about the latest model, you may download the Proton e.MAS App from Apple App Store, Google Play Store, and Huawei App Gallery to book or visit Proton’s E.MAS 7’s page
