Home » Tesla launches in Thailand as EV adoption soars

Tesla launches in Thailand as EV adoption soars

by Ian G

Tesla Thailand started accepting online reservations for the Model 3 and Model Y from the 7th of December 2022. Tesla’s latest entry into the Thai market makes the kingdom nation the second market in ASEAN to introduce Tesla officially, after Singapore in 2021. Tesla aims to start delivery of the vehicles by Q1 2023.

Tesla launches in Thailand

The launch of these two EVs with prices ranging between 1.7 million baht to 2.5 million baht ($48,447 to $71,205) comes as Thailand makes a push for EV adoption and production by offering tax cuts and subsidies. These prices are significantly cheaper compared to Tesla’s that were previously brought in and sold from other markets like Hong Kong and Japan. Those “gray market” cars was were sold at prices as high as 3 million baht, and ran the risk of not having official support in the country. Now that Tesla has officially entered the Thai market, there are no more worries about post sales support, and there are many EV enthusiasts that have rushed to place their orders.  In just 5 days since the launch, more than 5000 bookings have been received by Tesla.

Also Read: List of countries in Asia where Tesla is officially sold

Tesla Model 3 price in Thailand

  • Single motor (rear-wheel drive): 1.759 million baht
  • Long range (dual motor, all-wheel drive): 1.999 million baht
  • Performance (dual motor, all-wheel drive): 2.309 million baht

Tesla Model Y price in Thailand

  • Single motor (rear-wheel drive): 1.959 million baht
  • Long range (dual motor, all-wheel drive): 2.259 million baht
  • Performance (dual motor, all-wheel drive): 2.509 million baht

Purchases include a four-year (or 80,000km) warranty for the vehicle and an eight-year warranty for the battery (160,000km for rear-wheel drive and 192,000km for all-wheel drive).

Tesla also announced it will open its flagship store and its first car-delivery and service centre in the first quarter of next year. It also plans to open 10 charging stations in Thailand in 2023.

Tesla launches in Thailand

EV demand booming in Thailand thanks to government subsidy

The Federation of Thai Industries (FTI) expects that Thailand’s electric vehicle (EV) market will continue to further gain momentum in 2023. They are expecting sales of EV vehicles to reach between 25,000 and 35,000 units.

Under the Thai government subsidy scheme:

EVs with a retail price of up to THB 2 million (approx. USD 60,600) will be entitled to 40% reduction of customs duty. If the applicable customs duty is already 40% or less due to reduction under a free trade agreement (FTA), the EVs will be exempt from customs duty.

EVs with a retail price of above THB 2 million (approx. USD 60,600) will be entitled to 20% reduction of customs duty. If the applicable customs duty is already 20% or less due to reduction under an FTA, the EVs will be exempt from customs duty.

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