Mercedes-Benz Malaysia kicks off its local EV and sustainability strategy with the launch of the much-anticipated EQA 250 through a holistic approach showcased across all business touchpoints including infrastructure and education. The luxury brand strives forward to pave the way for future mobility in Malaysia, inline with the company’s global direction to go all-electric by 2030 where market conditions allow.
The EQA is offered for sale at an attractive price of RM278,201. It is currently benefiting from the ongoing tax exemptions for Electric Vehicles in Malaysia.
Offering an excellent performance, the EQA is the first all-electric member of the compact segment from Mercedes-Benz in Malaysia.
The dynamic design of its SUV body is an indicator of the driving enjoyment to be found on board. It delivers all the thrilling characteristics of that vehicle, combined in this case with an efficient electric power train.
Mercedes is also strengthening their partnership with PETRONAS Dagangan Berhad (PDB) to further enhance local infrastructure and EV readiness.
The EQA is the entry level to the all-electric world of Mercedes-Benz EQ. As such, it is an important vehicle along the path towards the electrification of all vehicle. As a sole variant, the EQA 250 has a combined electric consumption of 17.6 kWh/100km and total range of 429 kilometres according to WLTP.
The new EQA at a glance:
Model | EQA 250 |
Rated Output | 140 kW [190 hp] |
Rated Torque | 370 Nm |
Acceleration 0-100 km/h | 8.9 sec |
Top speed | 160 km/h |
HV battery – usable energy content | 66.5 kWh |
Electr. Range (WLTP) | 402 – 429 km |
AC charging time 10%-100% SOC (11kW) | 5 hours 45 minutes |
DC charging time 10%-80% SOC (100kW) | 32 min |
Kerb weight/payload | 2.040 kg/430 kg |
Recommended Retail Price (OTR w/o Insurance) | RM 278,201.25 |
*Recommended retail price is effective until the end of the tax incentive period.
Today marks an important milestone for us at Mercedes-Benz Malaysia. Starting with the introduction of the EQA, we are committed towards our claim to Lead in Electric with a holistic well-rounded approach towards a sustainable tomorrow.
The EQA features the black panel radiator grille with central star that is the hallmark of Mercedes-EQ. A further distinctive design feature of the all-electric world of Mercedes-EQ vehicles is the continuous light strip at front and rear. A horizontal fibre-optic strip connects the daytime running lights of the full-LED headlamps, ensuring a high level of recognisability both in daylight and at night. The inside of the headlamps is finished to a high level of quality, detail and precision. Blue colour highlights within the headlamp reinforce the signature appearance. The LED tail lamps merge seamlessly into the tapered LED light strip, thus underlining the impression of width in the rear view of the EQA.
The AMG Line carries the sporty genes of the Mercedes-AMG brand over into electric mobility. It reinterprets the twin-blade design of the grille and features a diffuser-look AMG rear apron.
The seating position is high and upright, as is typical for an SUV – making it not only comfortable for getting in and out, but also good in terms of all-round visibility. Utility value was one of the general focuses during development. The rear seat backrest is 40:20:40 split-folding.
The Mercedes-EQ tile in the media display can be used to call up menus relating to charging options, electrical consumption and energy flow. The right-hand display within the instrument cluster is a wattmeter rather than a rev counter. The upper section shows the percentage of power used, the lower section the recuperation. The left-hand instrument can be used to show whether the destination can be reached without an interim charging stop. The colours change according to the driving situation: During a boost process, for example, the display changes to white. Depending on mood, or to match the particular interior, the user has a choice of four different styles.
The comprehensive standard specification of the EQA includes such features as LED High Performance headlamps with Adaptive Highbeam Assist, the EASY-PACK tailgate with electrically operated opening and closing, 19-inch AMG 5-twin-spoke light-alloy wheels, ambient lighting with 64 colours, a double cup holder, luxury seats with four-way adjustable lumbar support, a reversing camera for added convenience and a better overview when manoeuvring, and a multifunction sports steering wheel in leather. The new model is personalised with designs from the AMG Line.
At home or at public charging points, the on-board charger provides a convenient way of charging the EQA with up to 11 kW using alternating current (AC).
And it is of course even faster at direct current (DC) rapid charging stations. Depending on the SoC (state of charge) and the temperature of the high-voltage battery, the EQA can be charged with a maximum output of up to 100 kW at an appropriate charging station. The battery can be charged in this case from 10 – 80 percent SoC in around 30 minutes. For AC and DC charging, the EQA is equipped as standard with a CCS connector (Combined Charging System) in the right-hand side wall.
With impressive range and extensive charging infrastructure, the EQA opens up new possibilities for sustainable and stylish mobility. The EQA comes equipped with fast charging cable for wallbox and public charging stations. Customers can also opt to book a wallbox installation service with the brand’s installation partner (EVC) upon purchase of the vehicle.
Additionally, EQ customers on the go will enjoy an exclusive 1-year subscription with JomCharge, where they will enjoy unlimited charging at a 50% discount at all JomCharge charging stations for the first 1000 customers. The brand will also have 13 new DC fast chargers installed in strategic dealer locations this year where EQ customers can use at no cost until the end of 2023.
