The 10th edition of AAG will be held at the Poly World Trade Expo Center (PWTC Expo) in Guangzhou from 27 to 29 August 2025. Over the last decade, AAG has developed into a highly influential automotive aftermarket trade fair in South China’s Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area), connecting other nearby regions, notably Southeast Asia. The exhibition will cover 80,000 sqm with an expected 1,550 exhibitors. It will showcase innovations and developments across the entire automotive value chain, including parts and components, supply chains, accessories and customisation, and more, further exploring future opportunities for the automotive industry.
When Auto Aftermarket Guangzhou (AAG) first launched, China’s automotive aftermarket was undergoing rapid expansion, driven by a sharp increase in vehicle ownership in 2015—especially in Southern China, where demand for customisation and car upgrade parts was particularly strong. This surge aligned with government initiatives like the Greater Bay Area plan, which aimed to integrate regional markets. Seizing this opportunity, AAG was established as a vital platform to consolidate resources and foster innovation within the local automotive sector. Since then, it has become one of South China’s leading industry events for marketing, knowledge exchange, and trade. The show attracts top industry players showcasing advanced products and services, and features a diverse program of events focused on the future—advancing standardisation, promoting intelligent technology, and encouraging the development of personalised aftermarket solutions.
AAG 2025 will spotlight the latest advancements in the new energy vehicle (NEV) sector, featuring a wide range of component manufacturers showcasing innovations such as new energy condensers, intelligent air suspension systems, lightweight motor shafts, and more. A key highlight will be the Longquan City pavilion from Zhejiang Province, which brings together seven leading companies—including Bogao, Sanqian, Santian, and Oyadi—to present cutting-edge NEV thermal management solutions to the Southern China market.
AAG continues to leverage the unique strengths of the Greater Bay Area—an international business hub strategically positioned near emerging Southeast Asian markets. Serving as a vital bridge between domestic manufacturers and regional buyers, the fair facilitates deeper connections and broader market access.
This year’s edition expands across seven exhibition halls, including the debut use of Hall B1. Exhibits will span the full automotive industry value chain, covering sectors such as parts and components, electrical and electronic systems, custom accessories, and driving-related services.
Three featured zones will spotlight key regional market segments:
Replacement Parts Zone (Hall 5)
Focused on essential engine and brake pad components, this zone brings together top products and technologies designed to enhance maintenance efficiency and road safety.Commercial Vehicle Zone (Hall 6)
Showcasing top-tier brands, this area presents comprehensive service systems—from engine parts to specialised repair kits—offering tailored solutions to meet the increasing demands of the commercial vehicle market.UTS Customisation Salon (Hall 2)
Building on strong engagement from last year’s event, this interactive zone highlights automotive customisation, car culture, and related services through immersive displays and live demonstrations.
To celebrate the 10th edition of AAG, a dynamic lineup of themed events has been specially curated to spotlight industry excellence and promote social responsibility—delivering a memorable experience for all attendees.
AAG History Gallery
This dedicated showcase highlights four pivotal chapters in AAG’s journey: Breakthrough, Collaboration, Reconstruction, and Vision for the Future. Through curated timestamps, iconic exhibits, and historical imagery, visitors can retrace the evolution of AAG—from its early days to its status as one of China’s most influential automotive aftermarket platforms.Sustainability & Toward the Future
Under this theme, a one-of-a-kind art installation—crafted from recycled automotive parts—is being developed in collaboration with acclaimed artists. After the show, the piece will be donated to a local automotive training institution, symbolizing AAG’s ongoing commitment to education and environmental responsibility.The Treasure Hunt
This interactive activity invites participants to explore themed routes, collect stamps, and discover emerging trends and innovations across specific industry sectors. Along the way, attendees can also win exclusive souvenirs, making the experience both educational and enjoyable.
Over the past decade, AAG has built its reputation on innovation, collaboration, and win-win partnerships—establishing itself as a leading platform that integrates commercial value, human-centric values, and sustainable growth. This milestone edition will continue to uphold these core values, bringing together industry players in Guangzhou—the heart of the Greater Bay Area—and beyond, to explore evolving market opportunities and the shifting landscape of the global automotive industry.
