At Auto China 2024, the Volkswagen Group and its brands will demonstrate their innovative strength with an impressive line-up of China specific products. Six world premieres and five China premieres are the highlights among the 44 car and motorbike models on display. Through a strong ‘In China, for China’ approach, the Group is setting the course for accelerated technical localization, as well as faster production and development, to ensure it continues to offer tailor made products in China now and in the future. The transformation is well underway, and the market-wide product offensive with a focus on smart, connected vehicles tailored to Chinese consumers is accelerating to ‘China speed’.
For the Volkswagen Group, 2024 is a record year of ‘World Premieres’. The Group will present a comprehensive, strong product line-up in Beijing covering all market segments. All brands are preparing to put on a stunning show, including six world premieres and five China premieres. Among the 44 cars on display, 18 will be electrified NEV models.
The Volkswagen brand will reveal a concept car tailored for Chinese consumers. A new, progressive member of the ID. family– to be produced by Volkswagen Anhui – will also make its debut, and expand the brand’s all-electric ID. portfolio in China. In addition, two all-new ICE models, featuring the latest technologies for improved efficiency and digitalization will be unveiled. The sub-brand JETTA will bring 3 models to Beijing Auto Show.
With a clear focus on electrification and show-stopping reveals of China-specific models, we underline our strong ‘In China, for China’ strategy. We continue to transform our portfolio to strengthen our market position, tapping new consumer groups while catering to the needs of our Chinese customers with state-of-the-art products.
Audi is debuting multiple all-new BEV models, highlighting its ongoing determination to deliver premium electric mobility with deepened commitment to China. Its first market-specific model based on the PPE platform and new E3 1.2 architecture, the Q6L e-tron, will notably make its world premiere at the ‘Group Media Night’. Other highlights include the China premiere of the SQ6 e-tron and the Q5 e-tron RS edition, underlining the spirit of ‘Vorsprung durch Technik’ in the ICV era.
Porsche will present the world premiere of the 8th variant of Taycan in China, which is tailored specifically for the Chinese market. The new model combines higher performance with fully improved luxury and comfort equipment, aiming to meet the needs of Chinese consumers for a more powerful and practical sports car. The all-electric Macan will also make its China debut. With its characteristic Porsche performance, progressive yet timeless design, long-distance range and high everyday practicality, the all-electric Macan is the perfect interpretation of an all-electric luxury sports SUV.
Bentley will present its latest product portfolio. All cars on display are crafted by its personal commissioning division, Mulliner. At the Group Media Night, Mulliner’s latest coachbuilt model, Bentley Batur, will make its China debut. An one-of-one Bentley model will have its public premiere at Auto China 2024, which is exclusively created for the Chinese market.
As the industry enters a new era of intelligent, connected vehicles, the Group has set a clear course in China with ‘Target Picture 2030’, making significant progress over the past 20 months.
Under its ‘In China, for China’ strategy, the Volkswagen Group is accelerating its development to ‘China speed’. It is strengthening its local development capacities for e-mobility, digitalization and autonomous driving and accelerating its decision making and development processes in the region. This will allow the company to address market-defining trends in China at an early stage and best leverage the market’s growth dynamics and innovative strength.
Brands | Amount of Show Cars | Booth Location |
VW | 16 | Hall W4 |
Jetta | 3 | Hall W4 |
Audi | 14 | Hall E3 |
Porsche | 2 | Hall E4 |
Lamborghini | 4 | Hall E1 |
Bentley | 4 | Hall E1 |
